Blog
Notes from building this.
Operational writing about product video, returns and merchandising for fashion stores. Where a claim comes from a study, the study is named and linked.
19 August 2026
7 min read
7 min read
The $849.9 billion problem, and what video actually fixes
Americans returned nearly $850 billion of merchandise in 2025, and apparel is the worst category by some distance. Most of it comes down to one thing a flat lay cannot show. Here is the honest version of what video changes and what it does not.
Read19 August 2026
6 min read
6 min read
Which products deserve video first
You cannot shoot the whole catalogue at once, and you should not try. A framework for picking the handful of products where motion will earn its keep, using numbers you already have in Shopify.
Read
Try it
See one of your products on a model.
Ten free credits a month. Three finished videos, or ten try-on stills.